What is SEO, and more importantly what is it not?

11 Jul

What is it?

SEO = Search Engine Optimization

Put simply, SEO is the combined evaluation and actions required to
improve ranking in search engines for a specific keyphrase. We feel it
can be broken up into two areas: On-Site and Off-Site.

On-Site Optimization

This is actually pretty simple; it’s just making sure your site is
telling the search engines the right stuff in the right way.  It’s more
than meta tags, and keyword stuffing.  We focus on good site structure
and interlinking text used on the site.

Off-Site Optimization

The other major ranking factor is how other sites are linking to you.
Sometimes no one is linking to you, and that’s no good.  We work hard
to find websites willing to link back to you in an optimized way.

 

What it’s Not

Sometimes we can explain it better this way

  • A Magic cure-all – It must be tailored and tuned to each individual site.
  • Spamming – It’s not buying traffic or tricking people into coming to your site.
  • It’s not going to save your business – If you’re in trouble, more traffic alone won’t turn things around.

 

Free Evaluation

Do we sound like some down to earth, honest fellas that you’d like to
take a look at your site?  Give us a call or email us, or leave a
comment below and we’ll give your website a good once over, on the
house.

Small Business and Social Networks Are Yet to Be a Match

7 Jul

Posted by Paul Christ March 16, 2010

Entrepreneurs Question Value of Social Media (Wall Street Journal)

No Sales from Social MediaIt is virtually impossible to escape the hype surrounding social network websites (a.k.a., social media).  The buzz regarding social networks is so strong that all types of businesses are now seriously considering whether they MUST start incorporating it into how they do business.  In particular, businesses are wondering how social networks can be utilized as part of their marketing strategy.  They have heard about the success some companies have had with marketing through social networks and think the time is now right to jump in with both feet.

Yet, for many small business owners their initial experience with marketing through social networks has not gone well.  As pointed out in this story, many entrepreneurs are in the dark when it comes to understanding how social networks can be used to meet their marketing objectives.  And because of this experience they are questioning whether Facebook, Twitter, MySpace and other services are all talk and no action when it comes to being a valuable marketing tool.

Meanwhile, a separate survey of 500 U.S. small-business owners from the same sponsors found that just 22% made a profit last year from promoting their firms on social media, while 53% said they broke even. What’s more, 19% said they actually lost money due to their social-media initiatives.

In addition to what is discussed in this story, what other factors affect whether marketing through social networks is something a small business should consider?

Image by KateMonkey

Studying the Brain for Marketing Research

28 Jun

Posted by Paul Christ June 13, 2010

Neuroscience: A New Perspective (Millward Brown)

Neuroscience in MarketingWhen most marketers think of marketing research techniques they generally focus on traditional methods such as surveys, experiments and focus groups.  While these methods continue to be at the top of the list of how marketers gather customer information, new technology-driven methods are increasingly gaining favor among a growing number of marketers. Some of these methods, such as website analytics, are already well established and necessary for managing many marketing decisions.  But there are a number of others that have evolved over the last few years which marketers should watch closely.

In this story, market research firm Millward Brown explores three unconventional methods for measuring consumer behavior – implicit association measurement, eye-tracking and brainwave measurement.  These are grouped as neuroscience techniques, which we will define as methods for measuring brain activity when customers are exposed to certain neuro-stimuli (e.g., advertisement).

While each method uses a different approach for gathering customer information, each shares the goal of enabling marketers to learn something about customers that customers may not be willing to share or may not be able to express.  For instance, they may not be able to tell the marketer what part of a magazine advertisement first caught their attention, while eye-tracking methods can.

While the story offers nice coverage of these high-tech research methods, it does caution marketers to be careful in how the data is interpreted.

…marketers should use neuroscience-based research in conjunction with established techniques when (and only when) it adds value. If used in isolation, such methods can be hard to interpret, but when combined with qualitative or survey-based research, they can add a powerful new dimension of insight.

Besides using these techniques to test advertising, what other marketing decisions could be supported using these methods?

Image by digitalbob8

Promotional Methods

28 Jun

The Struggling Trade Show Industry
Infomercial Marketer Tries Old-School Advertising Approach
Foursquare Geo-Social Network Captures Marketer’s Attention
Readers and Advertisers Flee and Newspapers Wonder What to Do
New Research Journal Focuses on What Works Online and It’s Free!
Measurement Issues With Location-Based Video Networks
How Marketers Are Ambushing Event Sponsorship Restrictions
7 Reasons Why Selling to Manufacturers is Different than Selling to Resellers
Once Again Marketers Get a Whiff of Scent Marketing
Premium Chocolatier’s Positioning Strategy is About Emotion and Not Price
Research Report Has Cereal Marketers Playing Defense
How Companies Are Successful With Low-Cost Marketing Strategy
Marketers See Opportunity in iPhone Apps
Basics of Text Message Marketing and the Good, the Bad and the Ugly of Franchising
New Media Ratings Method, P&G Use Price Cutting Strategy, and Who is Using Coupons
All About Social Networks for Marketing
Word-of-Mouth Spending, Implication of Eye Tracking Research and Bratz Doll Maker Tries Again
Twitter as Marketing Tool and Perception in Pricing

Marketing

28 Jun

Marketing resources and links, including a marketing plan template and notes on marketing research and marketing strategy. Marketing information about marketing rss feeds allow web site content to be gathered via feed reader software. Knowthis.com: marketing tutorials, news, how-to and more offers a canadian source of news and articles on marketing, advertising and media. Marketingprofs: marketing resources for marketing professionals management process through which goods and services move from concept to the customer as a philosophy, it is based on thinking about the business in terms of customer needs and. Marketing magazine asias leading source of marketing advertising agency online marketing online media public relations agencies interactive marketing news analysis features blogs.

Marketing – the art and science of connecting with consumers one source for online marketing resources, marketing articles, online seminars, case studies, conferences and events for marketing professionals. Marketing – business marketing – marketing articles guerrilla marketing online the official site of guerrilla marketing and famed author, jay conrad levinson it is an online magazine for small business, entrepreneurs, sales people. Marketing affiliate marketing – if we could have a theme song for a section, pink floyd – money would play the entire time think cash registers making sales. Guerrilla marketing online – the official site of guerrilla marketing from business cards and business networking through marketing plans, marketing research and internet marketing, you’re sure to find marketing strategies you can use in this.  As always seek out the professional to take your marketing to the next level.

TheQuickPrint.com

28 Jun

Best Price, Best Service and Fast Turnaround!  www.thequickprint.com

Hello world!

25 Jun

We started this blog to help you with your marketing needs!  Beyond Communication provides easy access to up-to-date and reliant marketing information.  We also want your input regarding helpful websites, product suppliers and tips to make  marketing and advertising decisions similar for all.   So log on help us help you.